Harnessing Deep Data for Better Marketing

Google Analytics will divide your web traffic into traffic categories such as: Organic traffic is the traffic that comes from search engines like Google or Bing This is the traffic that arrives when someone enters your website's URL, opens your site through a bookmark, or when Google can not recognize the traffic source Recommendation traffic is the traffic that originates from links to your site elsewhere on the internet If you're running Google Advertisements, that traffic will appear here This is the non-ad traffic that shows up from social networks platforms like Facebook or Twitter If you want more information, you can dig deeper in the Acquisition report to find traffic sources. With this information, you will understand where to invest your time and money.

Shopify

This is where you can see occasions your visitors trigger, conversions they completed, and pages they went to. In this section, the most handy report for newbies is. It includes both occasions and conversions for each page. Let's take a look. In this report, you'll see all your pages that were checked out in the time period you have picked.

Shopify

This provides you a clear picture of how each of your pages is carrying out. In the exact same section, you'll find a report. This report has a number of the very same metrics as the report, however focuses on landing pages the pages your visitors first landed on when they visited your site instead of all pages.